Marketing

Finally Perfected your USP? Now to Convince your Customers…

The term USP (Unique Selling Point) is often thrown around among other marketing buzzwords with little real meaning. But what...

Pinterest and Instagram For Your Business

Pinterest and Instagram are great platforms for personal posts, but how do you use them for your business or brand? Read on for some helpful ideas.

The basics of offline marketing

Offline, or traditional marketing, incorporates any of the channels and media that you’d use to market your business that are...

Struggling to get sales leads? Why one warm prospect is better than ten cold ones

Continually following up and nurturing leads is a key part of any sales process. If, for instance, you own a...

How to Make Sure your Website Gets Found by your Audience (and Google)

You have your product or service fully operational at this point, and you’re ready for any potential sale that comes...

Getting started with online marketing

You’ve started writing your marketing strategy and you’ve profiled your target audience – now you want to know about getting...

Scaling Your Business – Growing Pains

  According to Fundsquire, the last year has seen a 4.2% growth in new companies throughout the UK. That’s 1,843...

A Step-By-Step Guide to Creating a Social Media Strategy

For a small business still finding its feet, social media marketing is a fantastic way of connecting with a wider...

Perfecting a Management Plan: Getting Off on the Right Foot when Starting Up

How do you ensure that your business runs smoothly? What’s the best way of making sure everything gets done in...

Thinking of Manufacturing Your First Product? Read This First…

How does an entrepreneur with a student-sized overdraft go about becoming a manufacturer? Is it possible to move from the...