Marketing

How to Make Sure your Website Gets Found by your Audience (and Google)

You have your product or service fully operational at this point, and you’re ready for any potential sale that comes...

Getting started with online marketing

You’ve started writing your marketing strategy and you’ve profiled your target audience – now you want to know about getting...

A Step-By-Step Guide to Creating a Social Media Strategy

For a small business still finding its feet, social media marketing is a fantastic way of connecting with a wider...

Perfecting a Management Plan: Getting Off on the Right Foot when Starting Up

How do you ensure that your business runs smoothly? What’s the best way of making sure everything gets done in...

Thinking of Manufacturing Your First Product? Read This First…

How does an entrepreneur with a student-sized overdraft go about becoming a manufacturer? Is it possible to move from the...

Project Management Basics: What You Need to Know About Kicking Off Your First Project

Kicking off your company’s first real project? There's no better start than being prepared, so get to grips with the project management basics first.

Getting to know your target audience

Getting to know your target audience, and getting to know them really well, is one of the first things you...

B2B vs B2C Marketing on Social Media: How Do They Match Up?

Whether you are selling to consumers or to businesses, social media is a well-known tool that will help you reach...

Escaping the nine to five: Can I turn my passion into a niche business?

Turn your passion into profit and start a business you can be proud of. How? - find out here.

Just landed your first client? Understanding deliverables, KPIs, and clear communication

When dealing with clients, there’s really nothing more important than communication Read on to learn about deliverables, KPIs, and how to communicate well.