Marketing

What Should I Include on my E-commerce Product Pages?

Getting the basics right It doesn’t matter how great your product is if your potential customers are never going to...

Which Social Media Platform is Best for my Business?

Whether your goal is to spread the word about your new business, capture the attention of new customers, or build...

Creating a website & online presence

Once you’ve started your own business, and established your brand, one of the next steps you’ll need to take is...

Getting to know you: why research is key to understanding your audience

The Formations Company guide to market research for new companies and startups. Learn the importance of getting to know your customers post-company formation.

How to Report Bad Results to Clients (and Not Get Fired)

Especially when you are still in the early stages of building up a client base, it’s important to put project...